*Korean Glass Skin for India? Korinmi Pitches Its Vision on Shark Tank India 5*
The global fascination of Korean skincare has made 'glass skin' a beauty aspiration worldwide, but can it truly work for Indian consumers? Korinmi, founded by Reshba Munjal and Jenovia Daun Jung, steps into Shark Tank India 5 with a strong vision of bringing Korean skincare solutions reformulated for Indian skin. Notably, Jenovia becomes the first Korean founder to pitch in five seasons of the show.
After opening their clinic in October 2024, the founders spent months testing formulations before launching their products. Blending Korean beauty science, using ingredients like hyaluronic acid and Hangbang technology with insights tailored for Indian skin, Korinmi positions itself as a premium, gender-inclusive skincare brand. Entering with an ask of 1Cr for 2% equity in the season, the bigger question was whether India is ready for the 'glass skin' promise and will the brand win Sharks confidence to prove it?
Reflecting on the experience the founders shared, “ KorinMi was created to bridge the best of Korean skincare science with the needs of Indian skin. Our goal is not just to chase a beauty trend but to build professional skincare solutions that deliver long-term skin health. Shark Tank India 5 is an exciting platform for us to share this cross-cultural vision for the country."
*_Shark Tank India 5 is streaming on Sony LIV at 8 pm and airing on Sony Entertainment Television at 10 pm._*
