*The Taste of Modern Fitness: Stroom is Shaking Up India’s Protein Market in Shark Tank India Season 5*
Can a protein bar actually taste like a treat? Stroom is on a mission to prove that 'healthy' doesn't have to mean 'bland.' This Bangalore-based startup is disrupting the snack market with high-quality milk protein bars that prioritize taste just as much as nutrition. With a pipeline that includes revolutionary concepts like Protein Soda and Protein Pops, they are quickly filling the massive gap for tasty, high-protein options in the Indian market.
The brand’s journey began thousands of miles away in Australia, where founders Rohan Shah, Darshan Gattani, and Shiven Chaturvedi met as students. Living abroad, they realized how difficult it was to find quick, healthy, and genuinely delicious snacks. This struggle sparked an idea in 2021, leading to over a year of intense research before operations officially kicked off in early 2023.
Their pitch in Shark Tank India Season 5 was a flavorful showcase of the brand's potential. Seeking 1 Crore for 2% equity the trio presented Stroom not just as a snack, but as a lifestyle essential for the modern, health-conscious audience. The founders' chemistry and their clear vision of making protein a 'tasty' household name kept the room buzzing and striking a chord with sharks Vineeta Singh and Kunal Bahl. They bagged a two-shark deal at 1Cr for 4.5% equity.
Reflecting on their mission the founders shared, “Our goal with Stroom is to make high-quality protein accessible and enjoyable for everyone. We want to move away from the idea that protein is only for bodybuilders. Pitching in Shark Tank India was a high-energy experience that allowed us to share our passion with the Indian market and with Sharks Vineeta and Kunal joining us, we wish to see greater success soon."
_Shark Tank India 5 is streaming on Sony LIV at 8 pm and airing on Sony Entertainment Television at 10 pm._
