*The Omakase Revolution—Can Every Morning Cartel Redefine Indian Coffee Culture?*
What happens when Shark Tank India S5 sees a sensory feast? It’s when precision of a master chef is blended with the rebellious spirit of a modern designer. You get 'Every Morning Cartel', a Mumbai-based startup that is attempting to flip the traditional cafe model on its head. Founded by Neel and Rishi Kanwarjani, the brand isn't just selling coffee; it is selling a curated 'Omakase' experience, a Japanese concept where the meal is left entirely to the chef's expertise. With working on three previous startups already and Neel's legacy of running a cafe for a decade, they walked into this season with zeal and innovation in their eyes.
To bring this experience live the founders arranged a full fine-dining setup right in the middle of the show to prove that coffee and culinary excellence belong together. From Neel’s lifelong passion for cooking to Rishi’s quirky design defiance aka flawsome (including intentional spelling errors on their merchandise), the duo is ready to challenge the status quo. They are entering the arena with a high-stakes ask of 2 Cr for 6% + 6% equity. Will the Sharks find the taste of this modern cartel too good to pass up?
Reflecting on their unique approach, the founders shared, “Every Morning Cartel is the culmination of our passion and innovation with the 'Omakase' philosophy. We believe the Indian consumer is ready for an experience that is unpredictable, high-quality, and deeply personal. We aren’t just brewing coffee, we are building a culture where every visit tells a different story.”
*_Shark Tank India 5 is streaming on Sony LIV at 8 pm and airing on Sony Entertainment Television at 10 pm._*
