*The Croffle Guys' recipe for a breakthrough moment on Shark Tank India 5*
What happens when four friends from diverse professional backgrounds decide to swap comfort zones for waffle irons? The result is The Croffle Guys, a Mumbai-based dessert brand that’s rapidly becoming a favorite among urban food lovers.
The idea took shape during a boys’ trip to Thailand, but its growth has been driven by sharp execution and complementary skill sets. Founders Annanya Agarwal, Veer Pinto, Amay Thakkar, and Rahul Vohra bring varied experiences to the table, ranging across business, operations, and creative industries. Rahul, who has spent years in the film industry and has also worked with Kabir Khan credits his creative experience in starting his entrepreneurial hustle and risk-taking ability.
But in the show, creativity alone doesn’t cut it, numbers do. The Croffle Guys have already clocked impressive organic traction. Representatives from delivery apps noted that the brand was topping search charts even before it began scaling aggressively. With the founders now walking in with a bold ask of 1 crore for 1% equity, they're surely setting the stage for a high-stakes pitch. As the Sharks weigh ambition against valuation, the big question remains: is The Croffle Guys a fleeting food trend, or a scalable brand in the making?
Reflecting on their journey, the founders shared, “Croffle Guys was never about building just another QSR, it was about building a feeling. From the first bite of a croffle to a reel that makes someone laugh after a long day, our goal has always been to create moments of joy. Shark Tank India gave us the opportunity to share not just our product, but our story of authenticity, humour, and community. We’re proud to be building a new food category in India and taking a homegrown idea from Mumbai to the world."
Watch The Croffle Guys make its Shark Tank India debut on 5th January, streaming on Sony LIV and airing on Sony Entertainment Television.
