Madlab Alpha Private Limited sets out to rewrite the rules of Films & Premium OTT content – one disruptive story at a time
~ A bold new partnership between Bodhitree Multimedia Ltd, Madlab films and Universe of Ideas set to create and produce borderless content ~
Mumbai, 30th April, 2025 - Bodhitree Multimedia Limited, Madlab Films, and Universe of Ideas announces the launch of Madlab Alpha Private Limited, India’s first high-concept content studio. In a bold move set to recalibrate the landscape of Indian cinema & OTT content, Madlab Alpha Private Limited announces its official launch today. Madlab Alpha Private Limited is designed to be a launchpad for next-generation storytellers — a home for disruptive, and genre-defining narratives that challenge the status quo.
At a time when cinema finds itself saturated with formulaic storytelling and declining creative standards, Madlab Alpha Private Limited steps in to fill a crucial need gap. Positioned at the bleeding edge of cinematic innovation, the studio promises to champion bold voices, daring visions, and ground-breaking concepts that traditional systems have often overlooked
Madlab Alpha Private Limited studio is dedicated to crafting genre-bending films and series, innovation-led series, ushering an era of unconventional storytelling in India with the potential to entertain and engage global audiences. The new creative alliance brings together Madlab Films’ creative depth, Bodhitree Multimedia’s business acumen, and Universe of Ideas’ talent stewardship and network to champion a future-forward content ecosystem.
In an industry too often dominated by cookie-cutter formulas, Madlab Alpha Private Limited promises to be the much-needed laboratory for cinematic innovation — a space where imagination runs riot, and limits are meant to be shattered.
investing in the future of storytelling—one that is bold, disruptive, and unapologetically narrative-first. We’re building more than a studio, that’s agile, and one that is built to scale across formats and geographies.”
Pushing the bars of innovation in storytelling, Madlab Film’s on the other hand, has created critically and commercially acclaimed OTT series Asur. Bodhitree Multimedia virtually shot and released the Indian psychological thriller miniseries The Gone Game during the pandemic and also produced critically acclaimed show ‘Class’. Universe of Ideas is an IP creation company emerging from the leading talent management firm D’Artist Talent Ventures
Madlab Alpha Private Limited is launched as a subsidiary of Bodhitree Multimedia Limited and set to deliver a slate of projects that resonate far beyond India’s borders.
