TIPS MUSIC AND CROCS REIMAGINE 'RANGEELA RE' FOR A NEW GENERATION IN VIBRANT HOLI CAMPAIGN

 TIPS MUSIC AND CROCS REIMAGINE 'RANGEELA RE' FOR A NEW GENERATION IN VIBRANT HOLI CAMPAIGN

Delhi, 8^th March 2025 — Tips Music, the powerhouse behind some of India's most iconic soundtracks, announces a vibrant collaboration with global footwear brand Crocs for their 'Your Crocs, Your Rang' Holi campaign. The partnership breathes new life into the legendary "Rangeela Re" track as it celebrates its 30th anniversary, bringing its timeless energy to a new generation of music and fashion enthusiasts.

The campaign features a dynamic dance film starring actress Pratibha Ranta, reimagining the cult-favourite song in a contemporary Holi celebration. The music video-style production showcases the perfect harmony between Tips Music's cultural legacy and Crocs' Classic Clogs adorned with exclusive Holi-themed Jibbitz™ charms.

Highlighting the impact of music in brand storytelling, Kiran D'Cruz, SVP - Brands & Partnerships, Tips Industries Ltd, said "Rangeela Re redefined Bollywood music, setting an unprecedented benchmark for sound and style. Its timeless energy continues to captivate, and we’re thrilled to see this iconic track bring a vibrant new dimension to Crocs’ Holi campaign. The song’s rhythm and spirit elevates and complements the campaign’s energy. As we celebrate 30 years of this unforgettable soundtrack in 2025, it’s inspiring to see how its legacy still resonates with new generations. This collaboration is a testament to the enduring power of great music—showing that when you have the right song, it elevates the entire experience, proving that culture and iconic music never go out of style."

Commenting on the campaign, Yann Le Bozec, Head of Crocs International Marketing, said: "Self-expression and individuality are the foundation of Crocs, and this campaign taps into that through the colorful energy of Holi. ‘Your Crocs, Your Rang’ encourages people to make this celebration their own, and our newly launched Holi-themed Jibbitz™—paired with vibrant Classic Clogs—are the perfect way to do so. With symbols like 'Rang Barse,' 'Happy Holi,' and colorful palms, these Jibbitz™ let everyone bring their unique festive spirit and personal style to life."